By Patrick Cooney*
As it prepares Australia to defend itself in a contested region, the ADF has put the call out to young people to join—to achieve its goals, it needs to recruit 18,500 more people of serving age by 2040. The Australian Strategic Policy Institute. The Strategist.
Young people in Australia can seem an enigma to marketing minds and the labour market is no exception. Specifically, recruiters are neglecting a rapidly growing phenomenon affecting many Australian young people—mental illness.
