By LCDR Arlo Abrahamson, USN*
Introduction
The technological innovations of the twenty-first century are transforming mass communications on a global scale. Organizations are competing in a hyper-competitive and increasingly diverse information environment that demands continuous communication engagement to affirm truth and facts while deterring adversary misinformation.1 This global transformation in mass communication practices is also changing how the world’s militaries are devising their strategic messaging and these changes will have a significant impact on the U.S. Navy’s mission. Public affairs is a command function with responsibilities for commanders at the strategic, operational, and tactical levels that require astute vision, collaboration, and synchronization of messaging and information dissemination.2 The underlying question remains, “How can the Navy’s public affairs program successfully support the U.S. maritime strategy for twenty-first century seapower?”
