TO survive and stay competitive in the current economic climate shipping companies must find innovative ways of working by embracing modern technology In a complex industry known for being conservative and slow to adapt to new technologies, are companies aware of the possibilities? Outside the industry technology is causing the biggest shake up of processes and ways of working since the industrial revolution and shipping companies are beginning to understand its potential. Global management consultants McKinsey recently highlighted: “Over the past few years, rapid technological advances in digitisation and data and analytics have been reshaping the business landscape, supercharging performance and enabling the emergence of new business innovations and new forms of competition and business disruption.”
